ASSOCIATION MANAGEMENT
Genesis Communications provides association management services running the full gamut -- from event and meeting managment to association membership services, website development
and public relations. If your 
organization needs a bit of a hand, give us a call at 304.390.5114 or contact us through our contact tool on the "Contact US" page.
Genesis founder T.L. Headley has experience managing associations and other organizations, ranging from the Logan Coal Vendors Association (200 active member 
companies) to the Coalition for Mountaintop 
Mining and the Citizens for Coal. Headley has previously served as public relations director of the West Virginia Coal Association, the largest state coal association in the nation.
In our increasingly anti-business political climate, it is more important than ever before to join together to face the threats.
Genesis Communications provides you business or organization the tools neded to build and maintain these relationships. Our combination of experience, contacts and state-of-the-art tools provide an attractive, cost-effective and efficient way to generate support for your industry.
Keys to building and keeping association member interest
T.L. HEADLEY, MBA, MA, BA, AAMS
Principal and President
CHARLESTON - There is nothing more important for trade associations than growing and maintaining member involvement. But if you are managing a major association with hundreds, perhaps thousands, of members, how do you maintain the individual relationships that are key to levels of involvement?
The following are ten tips to managing your member relationships.
1. Maintain a quality database
2. Develop a useful newsletter in both electronic and hard copy versions
3. Hold regular membership meetings with attractive speakers
4. Identify subgroups within your organization and provide for their interests
5. Provide incentives to participate in organization activities
6. Provide regular training sessions in areas of interest and need to membership
7. Provide member profiles on a regular basis to media
8. Maintain regular direct contact with members to determine needs and concerns and non-members to build
relationships
9. Provide a well-recognized presence for members to associate themselves
10. Conduct regular member polling to determine attittudes